A target audience is the specific group of people that a business wants to reach with its marketing and messages. These people share common traits and are the most likely to buy your product or service.
Instead of shouting to the whole world, defining a target audience helps you speak directly to the right people, saving you time and money. Target Market vs. Target Audience
Many people mix these two terms up, but they are different sizes:
Target Market: This is the big group of potential customers. For example, a shoe company’s target market might be “all athletes.”
Target Audience: This is a smaller group inside that big market chosen for a specific ad campaign. For that same shoe company, the target audience might be “marathon runners who live in big cities.” How Businesses Group Their Audience
Companies look at a few main categories of data to figure out who their audience is: Target audience – NIQ
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